Our Mission & Values
The principles that guide everything we do and drive us to create extraordinary experiences for our community.
Quality Excellence
We never compromise on quality. From sustainable materials to innovative designs, every product reflects our commitment to excellence.
Innovation
We continuously push boundaries with cutting-edge technology like our Studio App, creating solutions that enhance your fitness experience.
Community
Through Strive Circle and Studio App, we build connections that motivate, support, and celebrate achievements together.
Our Journey
From a simple idea to a global community of fitness enthusiasts, here’s how we’ve grown together.
Built for Athletes,
By Athletes
Founded in 2018 by fitness enthusiasts Marcus Chen and Sarah Rodriguez, Strive & Co. began with a simple observation: the athletic wear market lacked products that truly understood the needs of serious fitness enthusiasts.
What started as a small collection of premium performance wear has evolved into a complete fitness ecosystem, including our revolutionary Studio App and the rewarding Strive Circle loyalty program.
“We didn’t just want to create another athletic brand. We wanted to build a community that celebrates every step, every rep, every moment of growth in your fitness journey.”
– Marcus Chen & Sarah Rodriguez, Co-Founders
Key Milestones
2018 – The Beginning
Company Founded
Launched with our first collection of premium performance apparel, focusing on sustainable materials and innovative designs.
2020 – Digital Innovation
Strive Circle Launch
Introduced our loyalty program, creating a community of 100K+ members earning points and exclusive rewards.
2022 – App Revolution
Studio App Launch
Revolutionary fitness app with 1000+ workouts, live classes, and performance tracking capabilities.
2024 – Global Community
5M+ Members Strong
Reached 5 million community members across 50+ countries, all striving for greatness together.
Meet Our Leadership Team
The passionate leaders driving our mission to empower fitness journeys around the world.
Marcus Chen
Co-Founder & CEO
Former Olympic athlete turned tech entrepreneur. Passionate about combining performance science with innovative design to create products that inspire greatness.
Sarah Rodriguez
Co-Founder & CTO
Technology visionary and fitness enthusiast who led the development of our revolutionary Studio App. Expert in AI, machine learning, and user experience design.
Join Our Growing Team
We’re always looking for passionate individuals who share our mission to empower fitness journeys worldwide.
🚀 View Open Positions
Looking Forward:
Our Vision for Tomorrow
As we look to the future, we envision a world where fitness is accessible, enjoyable, and deeply personal for everyone. We’re working on groundbreaking innovations that will revolutionize how people connect with their fitness journey.
AI-Powered Personal Training
Advanced AI that learns your preferences, goals, and progress to create truly personalized workout experiences.
Sustainable Innovation
Revolutionary eco-friendly materials and carbon-neutral shipping across our entire product line.
Global Community Expansion
Bringing Strive experiences to 100+ countries while supporting local fitness communities worldwide.